Alumni Profile: Doug Stanton 79F
As the author of two best sellers, Doug Stanton 79F belongs to the select group of writers whose work automatically gets attention and support within an industry looking for strong sales. Appearances are scheduled with national talk shows, and his publisher sends him out on extensive book tours.
|Photo by Tony Demin|
It was on such a tour in 2009 for Horse Soldiers when Stanton realized that traditional model of author–audience interaction needed a reboot.
“Book tours cost roughly twenty-five hundred dollars per city,” he says. “What publishers want in return is interviews and sales.”
The sales were there for him: Horse Soldiers spent more than three months on the New York Times Best Seller List. The tour felt different, though. What had changed dramatically since the release in 2001 of In Harm’s Way, which spent nine months on the Times list, was the local media landscape. Horse Soldiers was featured on the front page of the Times Sunday Book Review; its sales were being driven by the national media exposure and the Internet.